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Marketing Automation · Step 2 of 7

Campaign Automation Basics

Design a trigger-condition-action drip sequence on paper, then use AI to write the copy and branching logic — no ESP lock-in.

Start Free — 14 Days Included with Pro — no per-course charge

What you’ll walk away with

  • Explain what a drip sequence is in terms of triggers, conditions, and actions
  • Design a full sequence on paper before touching any software, reducing rework
  • Draft email sequence copy with AI prompts tailored to each step's goal
  • Use AI to map out branching logic for subscriber decisions and conditions
  • Translate a sequence spec so it maps cleanly onto any email or marketing platform
  • Produce a complete 3-5 step sequence spec you can hand off to any ESP or CRM
Marketing Automation Specialist sample certificate

Where this leads

Marketing Automation Specialist

You automate the campaigns and reporting that eat your week — lead scoring, sequences, content, and dashboards you can trust.

Questions people ask before they start

Do I need to already use a specific email platform like Mailchimp or HubSpot?

No. The course teaches you to design a tool-agnostic sequence spec first, then shows how that spec maps to any email or marketing platform — so it doesn't lock you into one tool.

Will I actually build a working automation, or just plan one?

This course focuses on the design and spec phase: paper-first sequence design, AI-drafted copy, and branching logic. The final lesson has you write a complete 3-5 step sequence spec, which is the deliverable — not a live automation in a specific platform.

What does 'branching logic' mean here, and how does AI help with it?

Branching logic covers the conditions that route a subscriber down different paths in your sequence. The 'Using AI to Design Branching Logic' lesson shows you how to use AI to map out those decision points before you build anything.

Is this course only about email, or does it apply to other campaign types?

The curriculum is built around trigger-condition-action drip sequences, taught through email/CRM examples, with a lesson specifically on how the same design maps to any email or marketing platform.

How much AI experience do I need going in?

None assumed. The course walks through drafting sequence copy with AI and using AI for branching logic as core lessons, starting from paper-based sequence design first.

What's the final output of the course?

A written sequence spec for a 3-5 step drip sequence — including triggers, conditions, actions, drafted copy, and branching logic — produced in the 'Try It' exercise at the end of the second module.

Module 1: Understanding Automation Sequences

Quiz locked — finish every lesson in this module first (0/3 done)

Module 2: Building Your Sequence With AI

Quiz locked — finish every lesson in this module first (0/3 done)