Marketing Automation · Step 1 of 7
Marketing AI Foundations
Learn exactly where AI helps with marketing work, where it doesn't, and how to draft a real ICP or campaign brief with it.
What you’ll walk away with
- Explain what AI actually does well in marketing tasks and where it tends to fall short
- Apply the Ask → Read → Refine loop to get better output from AI on marketing work
- Spot the points in a marketing task where a human check is necessary before moving forward
- Draft an Ideal Customer Profile (ICP) using AI as a working partner
- Draft a campaign brief using AI, from initial ask through refinement
- Complete a full first marketing brief end-to-end using the skills from the course
Where this leads
Marketing Automation Specialist
You automate the campaigns and reporting that eat your week — lead scoring, sequences, content, and dashboards you can trust.
Questions people ask before they start
Do I need marketing experience to take this course?
No. The course starts with what AI is actually good at for marketing work and builds up to drafting an ICP and campaign brief, so it's designed as a first step.
Will this teach me general AI prompting skills or marketing-specific ones?
It's marketing-specific. The Ask → Read → Refine loop and both hands-on exercises are framed around real marketing deliverables: an ICP and a campaign brief.
What will I actually produce by the end?
By the end of the second module you'll have drafted an ICP, drafted a campaign brief, and worked through one full marketing brief end-to-end using AI.
Does this cover AI safety or is it just marketing tactics?
The course explicitly covers where AI shines versus where you need to slow down and check its work, which is core to using AI responsibly on marketing tasks.
Is this course technical, like coding or prompt engineering deep-dives?
No. It's focused on applying AI to marketing deliverables like ICPs and campaign briefs, not on technical AI or software development skills.
How is this course structured?
Two modules: one covering what AI is good and not good at in marketing plus the Ask → Read → Refine loop, and a second where you apply it by drafting an ICP, a campaign brief, and a full end-to-end brief.
Module 1: What AI Is Good At (and Isn't) in Marketing
- What AI Actually Does for Marketing Work Free preview
- Where AI Shines in Marketing vs Where to Slow DownPro
- The Ask → Read → Refine Loop, Applied to MarketingPro
Module 2: Your First AI Marketing Task
- Drafting an ICP With AIPro
- Drafting a Campaign Brief With AIPro
- Try It: Your First Marketing Brief End-to-EndPro