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Marketing Automation · Step 5 of 7

KPI Dashboards for Marketing

Turn raw campaign exports into a KPI rollup you can trust — and learn to catch a misleading metric before it costs you.

Start Free — 14 Days Included with Pro — no per-course charge

What you’ll walk away with

  • Identify which marketing KPIs actually matter versus vanity metrics that just look good in a slide deck
  • Explain CAC, MQL→SQL conversion, and channel ROI clearly enough to defend them in a meeting
  • Compare campaign spend against pipeline generated to judge whether a channel is actually working
  • Use AI to convert raw exports into a structured KPI rollup instead of manually rebuilding spreadsheets
  • Spot the signs of a misleading metric before making a decision based on it
  • Build your own first KPI rollup from start to finish using the hands-on exercise in the course
Marketing Automation Specialist sample certificate

Where this leads

Marketing Automation Specialist

You automate the campaigns and reporting that eat your week — lead scoring, sequences, content, and dashboards you can trust.

Questions people ask before they start

Do I need to know how to code or use AI tools already?

No. The course walks you through turning raw exports into a rollup using AI step by step, starting with the concepts (which KPIs matter) before the hands-on build.

What kind of data do I need to follow along?

You'll want marketing exports similar to campaign spend, pipeline, and conversion data, since the 'Try It' lesson has you build a rollup from raw exports like these.

Will this teach me general marketing strategy, or is it focused on KPIs specifically?

It's focused specifically on KPIs — cutting through vanity metrics, understanding CAC/MQL→SQL/channel ROI, and comparing spend to pipeline generated, not broader campaign strategy.

How do I know if a KPI I'm looking at is misleading?

That's covered directly in the 'How to Spot a Misleading Metric' lesson, which comes right after you learn to build the rollup so you can evaluate what you've built.

Is this course about building dashboards with specific software, or the underlying skill?

It's about the underlying skill: identifying the right KPIs and using AI to turn raw exports into a rollup, rather than teaching one specific dashboard tool.

What will I actually produce by the end?

By the end of the 'Try It' lesson, you'll have built your first KPI rollup from raw exports using the AI approach taught throughout the course.

Module 1: The KPIs That Actually Matter

Quiz locked — finish every lesson in this module first (0/3 done)

Module 2: Building Your Rollup With AI

Quiz locked — finish every lesson in this module first (0/3 done)